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Welcome to The Long Tail of the Church!

If you think that this is a strange title, or even that I’ve made a spelling mistake with the word ‘Tail’, then all will shortly become clear.

This website and blogĀ  will be my workspace for writing a book about how the marketing concept of the long tail relates to the new reformation happening in the church. Yes, it will contain some history – going back as far as the First Century and beyond, but that is not what the word ‘tail’ represents – if so it would be ‘tale’.

The clue is in the subtitle of the site, “Why the Future of the Church is in Much More of Less” – an idea inspired by my reading of Chris Anderson’s book, The Long Tail: Why the Future of Business is Selling Less of More.

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