The Long Tail of the Church http://www.longtailchurch.com Why the Future of the Church is in Much More of Less Tue, 03 May 2011 08:15:13 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Welcome to The Long Tail of the Church http://www.longtailchurch.com/2011/04/welcome-to-the-long-tail-of-the-church/ http://www.longtailchurch.com/2011/04/welcome-to-the-long-tail-of-the-church/#comments Sat, 09 Apr 2011 22:11:02 +0000 Mal http://www.longtailchurch.com/wordpress/?p=1 Continue reading →]]> Welcome to The Long Tail of the Church!

If you think that this is a strange title, or even that I’ve made a spelling mistake with the word ‘Tail’, then all will shortly become clear.

This website and blog  will be my workspace for writing a book about the church. Yes, it will contain some history – going back as far as the First Century and beyond, but that is not what the word ‘tail’ represents – if so it would be ‘tale’.

The clue is in the subtitle of the site, “Why the Future of the Church is in Much More of Less” – an idea inspired by my reading of Chris Anderson’s book, The Long Tail: Why the Future of Business is Selling Less of More.

But more later.

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